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Blogging is all about your audience. It’s not about you, your business, or your products. It’s about providing valuable content for your readers, followers and prospects. Like Stephen R. Covey says: you should ‘start with the end in mind‘. However think about how you can offer your readers ‘value‘ the whole way through. So how do you add value to your blog posts? 3 highly effective ways to add value to your blog posts is to use valuable keywords, choose a killer headline and include the kind of images that people will want to share.
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3 highly effective ways to add value to your blog posts
Of course these things won’t make up for weak subject matter or poor writing. But these 3 highly effective ways to add value to your blog posts will enhance your content and make it easier to find and share your blog posts as well.
Using Valuable Keywords
There is a sign hanging on my office wall that says: Keywords Are A Commodity. Identifying and using the best keywords has never been more important. By ‘best’ I don’t mean obvious. As the search engines algorithms become more sophisticated and our search habits evolve, it’s important to choose and use your keywords with the searcher in mind. Search engine users more often have questions like: “How do you add value to your blog posts?” rather than obvious queries like: “blog post tips”. Try to make sure that your keywords help to answer the questions your target audience will be asking.
Helpful Tools: Using Keyword Planner to get keyword ideas and traffic estimates, Wordtracker
Choose a Killer Headline
Your headline is important for a number of reasons. For starters it needs to tempt your readers to to read on and share your content. It also needs to describe what they should expect if they continue reading. Your headline is also the first place you’ll use your valuable keywords. It will usually form your page title and will increase the blog posts visibility when the page title matches search queries. The most valuable headlines will include words that your audience is looking for and encourage them to consume and share the post.
Helpful Tools: Emotional Marketing Value Headline Analyzer, How to write powerful headlines
Include Amazing Images
Images can make an amazing impact on your readers and the value of your blog post. Whether it’s an eye-popping Pinterest hit, or some humour to make your readers smile (I hope that my choice of image for this post raises a smile), the right image in your post can really make a difference. We want your blog posts to be shared on social media and a great image will not only make your post more shareable, but will also contribute to people clicking through to your content from sites like Facebook, Pinterest and Tumblr.
Helpful Tools: Flickr (Search for Creative Commons-licensed content), Wikimedia Commons – Category: Images
Strive not to be a success, but rather to be of value. ~ Albert Einstein #quote
— Matt Crawford (@SocialStratMatt) October 23, 2013
Added Value
I wrote this to help anyone wondering how do you add value to your blog posts? By leveraging valuable keywords, powerful headlines and great images I hope this will help add value for your readers. I also hope it will add value to the performance of your blog posts. If you would like to learn more about how to use keywords, headlines and images to your advantage please CLICK HERE. I’d love to help. Please consider sharing this post if you have found it helpful and valuable. I reckon the image would look great on your Facebook timeline and on one of your Pinterest boards. Thanks for reading and sharing. See you back here next week.
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