Times are changing. They always are and always will. It’s pointless to worry about change and it is critical to embrace it and everything that it brings. Especially in business. If you don’t create change then change will create you (or your brand). Digital and social media are constantly evolving and the pace of change can even seem overwhelming. That’s definitely not a reason to ignore it though.
Change is happening
I’ve got some pretty major changes going on in my life at the moment. As you can see by this Instagram photo (above) of my car jam packed, I am in the process of relocating Social Strategies 543.8 kilometres (338 miles) south east. The actual move is kicking off an onslaught of changes to follow. So I’m grabbing the bull by the horns and shaping the change(s) as much as I can. Or at least trying to take Maya Angelou’s approach:
If you don’t like something, change it. If you can’t change it, change your attitude. Maya Angelou #quote
— Matt Crawford (@SocialStratMatt) September 18, 2013
Change is constant
There is a lot of change in Social Media right now too. The Sydney morning Herald reports that this weeks talk of a Twitter IPO sparks a debate on the future of social media. Shelly Kramer points out some of the changes that Twitter plans to roll out as a result of the IPO in her quick blog post.
In my opinion this validates why a blog is the most important component of your social media and content marketing strategy. It’s your property. You make the rules and you can create change rather than change creating you. It also demonstrates the value of social media relationships rather than the value of any particular platform. I really enjoyed reading Pam Moore’s recent post:
The purpose of this blog post is to encourage you and help you with changes that you may have been considering for your business. Social and digital media stuff that you know you really should be doing, but haven’t really started yet. Or perhaps you started, but haven’t really done anything with yet. I’m going to have a guess at three things that are possibly on your list and include helpful links to give you a nudge.
Google Analytics
How to use Google Analytics and an introduction to Big Data for your business
Beginner’s guide to Google Analytics – Part 1: Setting up your account and grabbing your code
Beginner’s Guide to Google Analytics – Part 2: Setting Up Your Goals to Measure Impact
Beginner’s guide to Google Analytics – Part 3: Measuring how visitors interact with your site
Starting a business blog
How to create a blog and attract new prospects
Google+
My Google+ Pinterest board – Resources
New Google+ User Tips – By Denis Labelle
Guides to Google Plus for Business & Personal Use
Changes in your world?
How about your business? Any changes? Is your business embracing change or resisting as long as you can? I hope that this blog post offers some value and encouragement for your business and will help you create some change. If you don’t create change then change will create you. If you’d like any help managing changes to your social media business strategy please CLICK HERE. I’d love to hear from you. Please consider sharing this post to help others going through some changes right now. Thanks for reading and sharing. See you back here next week.
If you enjoyed this post you might also like:
Community is the catalyst to social media success
Do you want to know why you need a business blog?
There are more reasons to join Google Plus than to not
Image credits [Wikimedia Commons, Flickr]
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